Chu–Gooding Identity
Chu–Gooding is a Los Angeles-based architecture, interiors, and exhibition studio. IN-FO.CO’s identity system introduces a dynamic yet structured layout and a custom-designed Et symbol, designed in collaboration with Commercial Type.
The Tironian Et dates back to the first century B.C., and is a distinct graphical unit symbolizing the word “and.” The Et is used in the primary wordmark to fuse Chu and Gooding together and it also leads to an ever-expanding catalog of sketches, musings, and miscellany that underpins a sense of discovery and interconnectedness across the new website.
With IN-FO.CO
Branding, Identity, Art Direction, Websites, Mobile
