Museum of Contemporary Art Cleveland Identity
The new branding for moCa Cleveland, is built upon two core concepts: the ‘remix,’ borrowed from music, wherein elements are reshuffled and rearranged around an ever-present baseline, and multiplicity—‘two things at once.’
Covering everything from institutional voice, content strategy, wordmark, digital and print communications, signage, and more, the project was completed during a residency as Designer-in-Residence.
Upon the completion of the project, the new system and guidelines were handed over to the museum's in-house team for implementation and application.
A custom typeface was commissioned from Camelot. Check out a nice write-up about the typeface on Type01.
Branding, Identity, Art Direction, Brand Strategy, Content Strategy, Editorial
